Creative Services

You’re trying to drive clients to your website. You have a well-designed web layout, an eye-pleasing logo at the top of the screen, but then: a wall of text, the font small and hard to read. Even if the words are well written and give a succinct, accurate description of your business, in today’s world, not everyone will read. Not everyone will want to read.

Jon Koucky’s refurbished Volkswagen camper bus is a tubular time machine, a vibrant look backward into the halcyon days of the Haight-Ashbury 1960s, when free love and legal LSD dominated the cultural landscape and paved the way for bands like The Grateful Dead to stamp their names into the rock n’ roll lexicon.

Creating content is important for every brand and business. Marketing is truly what makes or breaks a business. No, that was not a typo. Like slowly putting pressure on the brakes in your car, your business can come to a rolling stop when you stop telling the world about what your business has to offer. If it is out of sight, then it is most likely out of your customer’s mind as well.

Yup. You read that right. We do work for other agencies. When I first started with this agency in 2008, the agency world was a different beast. Competition was fierce. Collaboration was rare. The marketing world of 2019 has forced us all to either grow in-house capabilities or partner with third-party providers. If inviting a partner firm to the party means that you’re able to achieve more toward the client’s goals, do it.

Brand development is high on our list of favorite undertakings. There is just nothing quite like taking a whole lot of abstract ideas and mushing them together to create a tangible end product that tells an entire story all by itself. Indian Creek Outfitters asked for a brand that reflects their upscale outfitting services and experience focused mentality. Their number one request was that it display a professional look and feel while clearly portraying what they do.

If you’ve ever visited our website, our social media, or even our office, you’re probably familiar with at least a few of these pretty faces. These ladies spend more time in front of our cameras than almost anyone else. But what do we actually do with all these photos of them?

A company’s brand is arguably one of the most important parts of the business. I mean, it’s literally your face. It’s what people see first. It’s how people remember you. It’s how people know you. (Shave off your beard, and no one will recognize you.) So when we have the opportunity to do brand development for a client, whether it’s a new brand or a refresh of an existing brand, it’s important that we get it just right.

One continual challenge that an agency faces is being able to execute the vision of a client who already has a good idea of what they want, exactly the way they imagine it, and then take it to the next level.

You have to be a special flavor of crazy to work here at Storm Cloud Marketing. Not only does that require putting up with some really strange and random conversations in the studio on a daily basis, it also means having to be skilled in several areas, not just one. No one here is just a photographer; they’re either a photographer/graphic designer/creative coordinator, or a videographer/designer/strategist/photographer, or some other combination. This fluid skill set creates an opportunity for us to deploy three photographers on a single shoot – as both photographers AND models.