Maybe they're born with it. Maybe they don't have to try, because it's encoded into their DNA, and they just know exactly what to do. Maybe they're just lucky (cough cough Kim Kardashian cough cough). Maybe there's a lot more to it.
Creating content is important for every brand and business. Marketing is truly what makes or breaks a business. No, that was not a typo. Like slowly putting pressure on the brakes in your car, your business can come to a rolling stop when you stop telling the world about what your business has to offer. If it is out of sight, then it is most likely out of your customer’s mind as well.