We've found link-building as an effective long-term tool.
As we've journeyed through our quest to identify battlegrounds our clients can win on, we've often turned to off-site SEO (often called "link-building") as a tool for long-term growth and stability.
First, because it matters to Google. Second, because it makes sense to have control in this area. Third, because our client's competitors are rarely active in off-site SEO, making it an easy battleground to win on.
Remember, it's a long-term tool. It takes a lot of time and patience to execute a strategy that can affect change, so planning that journey and checking in on it are both critical tasks - the kind of task that is perfect to have our help with.