We used this system on what you're reading now.
This very page you're on is the result of a defined process, formula, and structure.
Although we've only recently begun using this messaging process, we've already been able to help several businesses discover, refine and deploy their messaging, and our first test subject was ourselves. We experienced the pain of a blinking cursor, like that of many of our clients, for too long, and we've seen first-hand what a huge difference having a defined process for messaging creation can make.
Of course, in the years prior to this defined messaging process, we still created a ton of content (written, video, ad copy, etc.), but this process now gives everything we create infinitely more power.