Create content without having to write it yourself
Storm Cloud Marketing helps businesses plan, execute and optimize effective blog-writing strategies.
Should you be writing your own blogs?
Yes! In a perfect world, you would write every blog that gets posted on your site. After all, no one knows your subject like you do. However, we don't live in a perfect world.
Business owners and managers are busy running their businesses, providing the products and services that help their customers. "Write blog" is a task that gets pushed to the bottom of the list, stays there, and eventually dies.
Unless you can devote consistent time to writing quality content yourself, and actually do it, you need a different solution.
Storm can help you get those blogs written
Storm helps you plan the topics that fit
- We help you discover the topics prospects are searching for.
- We identify marketing strategies that can benefit from your blog content.
Storm executes your blog-writing strategy
- We coordinate with writers to get drafts written.
- We deploy content on your site and on applicable marketing channels.
Storm helps you optimize your blog-writing strategy
- We monitor the activity and impact of your blog content over time.
- We use data as a rudder for recommending changes.
We've utilized blogs as powerful pieces of the marketing process
Our most common use of blogs is in content marketing. We help our clients identify the questions that people have at different stages of their journey. These blogs answer those questions and puts answers in front of the people who are asking the questions. Using a variety of promotion tools, we help clients use blog content to provide a path of least resistance to make it easier for people to take the next step.
Each blog is a rock that makes up the content mountain. The more questions we help you answer, the more relationships we help you build, the more customers you acquire, and the circle of marketing continues on.
How it works:
You talk. We listen.
Schedule an Intro Call to tell us about your blog-writing experience and goals.
We recommend actions.
Our team brainstorms, applying experience and research to build an action plan.
Action plans will provide a framework recommendation for topics and promotion methods.
We start executing, then optimizing!
Once you approve an action plan, we coordinate with writers to get blogs churning, then deploy blogs and promote them through applicable marketing channels.
We help monitor impact on marketing goals and use data as a rudder for change recommendations.
What can blogging do for you?
Fuel your website
Your business needs blogs. Unlike the standard pages of your marketing site, blogs can create a feed, and this feed can be used to trigger many marketing actions. Blogs also serve as a great top-of-funnel connection point for your prospects.
Write for your audience
We take the time to define your target audience and help you develop stellar content. When you have blogs that relate to the problems your prospects are facing, and the better the quality of your content, the more likely they’ll be to engage further. It’s not about you right now—it’s all about them.
To write, or not to write?
Yes, it’s ideal if you write blogs yourself, but it’s rare for a business owner or marketer to have the available time to knock this out. We work with local and national writers who take your business and target information along with keyword research to write blogs based on what people are already out there searching for as well as what topic gives you the best chance of ranking (SEO).
Writing with intention
Your blogs are focused on a specific keyword or topic, and, so long as you’re optimizing for that keyword and it’s quality content, you will start climbing up the rankings, but that’s a long process. To help it along, you can be promoting the blog by sharing it on social, running social ads, search text ads, display banners – and even video campaigns. By targeting the same topic with your paid ads, you gain the ability to get your content in front of the right people much sooner, and this increased activity helps the blog climb the organic rankings. It’s like the circle of life.
Search Engine Optimization
Building credibility through blog content improves your search engine optimization. Why is this important? Search engine optimization is how Google decides to rank your website. Yeah, told you it was a pretty big deal. By adding new and relevant content to your website Google chooses to rank you higher than other websites that do not contain or provide useful and relevant content.
Social Media Management
You can use your blogs as landing pages linked to social media posts. By doing this, you can drive traffic directly from your social media channel to your website. Not only will they visit your website, but they will also be armed with sharable content they can share with their followers who may not have heard of your business. Aside from the time, it will take you, it’s free advertising.
Email Marketing Campaigns
Utilize your blog content in marketing campaigns to nurture and convert leads. For example, you could write about an important issue that affected your company and how you overcame it, or you could talk about common obstacles relating to your industry and solutions that they, the consumer, can put into action. Another great way to provide valuable content is to center it around frequently asked questions and provide solutions.
Get started today!
Schedule your Intro Call with our team.
