Have a website that Google loves
Storm helps businesses plan, execute and optimize effective on-site SEO strategies.
SEO can feel like a foreign language
That's because it is a different language, sort of. Search engines like Google may eventually be able to see all the things that humans see. Until then, there's an extra translation step that's required for some things that Google (and other search engines) can't read. Taking the time to complete that translation for as much of your website's content as possible is a good idea. It makes it easier for Google to see what your content is about.
As search engines evolve, they reward good, usable content over SEO "tricks". The keyword stuffing that you got used to seeing back in the day doesn't work anymore. That's great news for pretty much everyone, except for Ivan, who sells shady SEO tricks from an abandoned gulag. Focusing on creating good content should be your priority. The optimizations you can do on top of that can make it even more powerful.
Those optimizations can include metadata descriptions for pages, titles, images, video and more, linking, social integration, fast loading times, mobile-friendly formatting, and plenty more things that, unless you deal with them on a regular basis, sound like a robot romance novel.
Learning what matters, what doesn't, and how to control change takes time and experience. If those are two things you don't have much of, working with a team like Storm to plan and execute on-site SEO is critical.
Storm helps you focus on the SEO that matters
Storm helps you plan toward opportunity
- We help you determine what is and isn't worth the time and resources.
- We determine the ingredients required for success.
Storm executes your SEO strategy
- We implement the needed translations, links and changes.
- We test to ensure search engines will like what they see.
Storm helps you optimize your SEO strategy
- We monitor changes in rank and scoring.
- We use data as a rudder for recommending changes.
We've optimized thousands of web pages for search engines
We've traveled down the SEO rabbit hole and have found the methods and tools that provide the biggest benefit. Our experience as marketing strategists helps put our approach to SEO in perspective of the big marketing picture.
We don't subscribe to black-hat techniques. We believing in helping search engines easily identify our clients' content so that the content can help more people find what they're looking for.
We use SEO in the context of the bigger marketing strategy, not as a sole solution, to enhance websites and web content.
How it works:
You talk. We listen.
Schedule an Intro Call to tell us about your current SEO experience and business goals.
We recommend actions.
Our team brainstorms, applying experience and research to build an action plan.
SEO action plans typically include upfront audits of current web assets and the competitive landscape for target keywords.
We start executing, then optimizing!
Once you approve an action plan, we deploy our teams to execute related tasks.
We help monitor rank and score changes and use data as a rudder for change recommendations.
Get the most out of on-site SEO
On-site SEO
Through the use of selective keywords placed appropriately throughout your website, linking, social integration, fast loading times, perfect formatting and more, we fine-tune your website just the way search engines, such as Google, love.
Rank higher organically
On-site search engine optimization is also known widely as on-page search engine optimization. The main focus of this kind of search engine optimization is to drive good quality traffic to your website and to rank higher organically in online search results.
For on-site search engine optimization, there are internal factors that must be focused on such as mobile responsivity, technical structure, and organized hierarchy. Your on-site ranking revolves around the speed of your site, the keywords you choose, and how easily search engines can navigate your website. Other factors that search engines consider are content, user engagement, and interlinking. These also play a large role in an effective on-site optimization strategy.
Crawling for content
Search engines crawl (read as they navigate), or index your website for information, and to rank your website. If a search engine such as Google cannot crawl the pages of your website your website will rank lower. Also, when a search engine understands what is on your website it is able to show more relevant content in a search result.
Feed the crawlers
Text, meta descriptions, alt tags, titles, headings, captions, and descriptions are all things that search engines can read or index. They can not read media that doesn't have some kind of text description (titles, descriptions, tags, transcriptions within the file info for the media). If your media doesn't have descriptive information attached, most website editors will give you the ability to add this to it.
Get started today!
Schedule your Intro Call with our team.
