People are not just searching; they’re asking. Instead of scrolling through pages of search results, users are having conversations with tools like ChatGPT, Claude, Perplexity, and even Google’s new AI Overviews, seeking direct answers and recommendations. The old way of relying on algorithms that crawl billions of websites, ranking pages based on predetermined weights and keywords has given way to a more natural, reactionary and conversational approach to obtaining and serving information.