The Anatomy of a Brand Guide
Brand guides provide an in-depth description of the appearance of your brand, from the way it looks to the way it sounds. The more information it provides, the better understanding of your brand one can acquire from it. Let’s take a closer look at the pages of one of Storm Cloud’s most recently created brand guides and talk page-by-page, about the information that each section provides and why it’s useful.
Optimizing Your Google My Business Profile
You may think that Google My Business (GMB) is just an online business listing. It is essentially an online listing of your business, but if you use it properly, it can be a much more powerful tool. It’s one of the simplest tools brick and motor stores can use to grow organic traffic, increase revenue, and gain insightful information about their customers.
6 Steps To Taking Better Brand Images Yourself
It is possible to take quality images yourself with nothing more than a good smart phone and this list of rules.
Things to Consider When Producing Video Content
Content creation is no longer confined to the worlds of marketing and advertising. Today, everyone carries a near-production-quality camera in their pocket. And video platforms such as YouTube, Instagram and TikTok have become common household names. Everyone has access to the tools needed to capture and record anything and everything at the mere touch of a button. There is also more access to learning material than ever before.
Style Guides, Part 2: How Do I Create One?
Your style guide provides a reference for developers to use when building the website. A useful tool to have in your pocket is easy-to-remember, meaningful class names. This not only makes it easier to read and understand but also helps increase efficiency.
Style Guides, Part 1: Why Are They Important?
Think of a style guide as being like a brand guide for a website. Your company has guidelines that describe its identity through the use of color choices, typographical rules, and logo treatments. Your website can also benefit from having a single source of truth that dictates what each element should look like and how they should be used to compose a web page.
Where You Can Find Music For Video
You can’t afford to hire an audio producer. How are you going to find free music for your video project in time to meet your deadline?
Design Trends in 2021
Several new design trends are making their way into 2021. These include muted color palettes, geometric shapes, flat icons, and serif fonts. We like to think we are cutting edge, in terms of design, and have been incorporating a few of these trends before they started...trending. But, we have taken the time to add a few extra in our most recent brand refresh.
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