Experience is a journey.
With digital advertising, the possibilities are endless. No really, there are infinite options, not just in platforms - Google Ads, Facebook Ads, and a googol of other options (c'mon, that was good), but in goals, campaigns, targeting and ad types within each of those platforms.
With so many options, first-time digital advertising experiments can certainly include uncertainty each step of the way. The only way to gain certainty is through building experience with digital advertising. Or, find a partner who already has experience.Let's talk about partnering.