Content Marketing Essentials Guide

What is content?

You hear the word "content" get thrown around a lot these days.  As it relates to marketing, content is any kind of information that you present to prospects and customers.  

Everything on your website and social channels (including YouTube) is content. Content Marketing is where you'll get strategic about the content you create and how you promote it.

In our free Content Marketing Essential Guide, we teach you the basics of  content marketing strategy and how to implement into your current marketing efforts.

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This course will help you...

  • Learn the strategy behind Content Marketing.

  • Use your customer's journey to drive content.

  • Learn how to win with content.

  • Use a defined process to create and promote content.

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