Your brand is the persona of your business — your public image, your reputation, your identity. It should be as easy for consumers to recognize your business as it is for your friends to recognize you.
There is no good or accurate way to measure how many potential clients choose NOT to give your company a chance based solely on aesthetics, so there is no way to tell just how much revenue your bad logo is costing you. But we guarantee that it is, and that number could stretch well into the thousands.
Every project I have worked on has provided me with an outlet for telling stories through a combination of audio, video, and graphics. But that is only one portion of the amazing collection of things I get to do every day at Storm Cloud.