The Anatomy of a Brand Guide
Brand guides provide an in-depth description of the appearance of your brand, from the way it looks to the way it sounds. The more information it provides, the better understanding of your brand one can acquire from it. Let’s take a closer look at the pages of one of Storm Cloud’s most recently created brand guides and talk page-by-page, about the information that each section provides and why it’s useful.
The Whys and Hows of Brand Consistency
Your brand is the persona of your business — your public image, your reputation, your identity. It should be as easy for consumers to recognize your business as it is for your friends to recognize you.
6 Reasons Why You Might Need a Graphic Video
Video can be used to spread brand awareness, inform consumers about your product or service, or deliver a message about a movement or a concept.
10 Time Management and Organization Tips for Creative Minds
A Creative Director’s top ten tips for staying on top of your task list
10 Magical Marketing Memes for Merrier Mondays
Who doesn’t love a good chuckle? A well-placed meme or gif can help lighten the mood and brighten even the dreariest of Mondays.
Is Your Logo Costing You Big Bucks?
There is no good or accurate way to measure how many potential clients choose NOT to give your company a chance based solely on aesthetics, so there is no way to tell just how much revenue your bad logo is costing you. But we guarantee that it is, and that number could stretch well into the thousands.
Is it Time for a New Tradeshow Booth Design?
NOW is the perfect time to update your tradeshow booth design. What better way to make your reentry than with a booth that knocks the attendees’ socks off?
Storm Team Spotlight: Designer and Developer, Shane Ross
Every project I have worked on has provided me with an outlet for telling stories through a combination of audio, video, and graphics. But that is only one portion of the amazing collection of things I get to do every day at Storm Cloud.
Storm Team Spotlight: Digital Manager, Davida Turley
Howdy! I'm Davida, the Digital Manager here at Storm Cloud Marketing. This blog is about how the Universe conspired to lead me here and exactly what “here” means for me.
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