Let’s Talk Printing (A Comparison of Business Card Quality)
When it comes to business cards, there are a million and one options. From the shape and size, weight/thickness and surface to specialty finishes and more, each print shop offers many many options that differ from the options found at the next print shop. So how do you know where to order from and what options to choose? You ask us!
Pre Branding Information Sheet
Here is some information you’ll want to gather up and share with your designer when you start the branding process.
Why you NEED Professionally-Shot Candid Photos
If you are a business with a social media account, a website or Google My Business Page, if you run digital ads, have printed promotional materials or billboards or attend trade shows, then you really need a stockpile of high-quality professionally-shot candid photos that accurately and beautifully portray who you are and what you do; that show the world just how amazing you are! And we can help. Take a look at some of the commercial photography options we offer here.‍
The Anatomy of a Brand Guide
Brand guides provide an in-depth description of the appearance of your brand, from the way it looks to the way it sounds. The more information it provides, the better understanding of your brand one can acquire from it. Let’s take a closer look at the pages of one of Storm Cloud’s most recently created brand guides and talk page-by-page, about the information that each section provides and why it’s useful.
The Whys and Hows of Brand Consistency
Your brand is the persona of your business — your public image, your reputation, your identity. It should be as easy for consumers to recognize your business as it is for your friends to recognize you.
6 Reasons Why You Might Need a Graphic Video
Video can be used to spread brand awareness, inform consumers about your product or service, or deliver a message about a movement or a concept.
10 Time Management and Organization Tips for Creative Minds
A Creative Director’s top ten tips for staying on top of your task list
10 Magical Marketing Memes for Merrier Mondays
Who doesn’t love a good chuckle? A well-placed meme or gif can help lighten the mood and brighten even the dreariest of Mondays.
Is Your Logo Costing You Big Bucks?
There is no good or accurate way to measure how many potential clients choose NOT to give your company a chance based solely on aesthetics, so there is no way to tell just how much revenue your bad logo is costing you. But we guarantee that it is, and that number could stretch well into the thousands.
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