The Whys and Hows of Brand Consistency
Your brand is the persona of your business — your public image, your reputation, your identity. It should be as easy for consumers to recognize your business as it is for your friends to recognize you.
Is Your Logo Costing You Big Bucks?
There is no good or accurate way to measure how many potential clients choose NOT to give your company a chance based solely on aesthetics, so there is no way to tell just how much revenue your bad logo is costing you. But we guarantee that it is, and that number could stretch well into the thousands.
Storm Team Spotlight: Designer and Developer, Shane Ross
Every project I have worked on has provided me with an outlet for telling stories through a combination of audio, video, and graphics. But that is only one portion of the amazing collection of things I get to do every day at Storm Cloud.
Storm Team Spotlight: Digital Manager, Davida Turley
Howdy! I'm Davida, the Digital Manager here at Storm Cloud Marketing. This blog is about how the Universe conspired to lead me here and exactly what “here” means for me.
Storm Team Spotlight: Creative Director, Jessi Whitehead
I'm Jessi— Creative Director at Storm Cloud Marketing, aka the Pink Ranger. As such, I oversee all things creative, from brand design to photography and video production.
Look, Mom! I Made That!
Design Trends in 2021
Several new design trends are making their way into 2021. These include muted color palettes, geometric shapes, flat icons, and serif fonts. We like to think we are cutting edge, in terms of design, and have been incorporating a few of these trends before they started...trending. But, we have taken the time to add a few extra in our most recent brand refresh.
Business Branding Process
Why is a marketing message important?
The message of a company is one of the most important aspects of marketing. Without the right message to connect customers to your brand, product or company, you risk missing the chance of connecting to a lifelong customer.
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