Look, Mom! I Made That!
Design Trends in 2021
Several new design trends are making their way into 2021. These include muted color palettes, geometric shapes, flat icons, and serif fonts. We like to think we are cutting edge, in terms of design, and have been incorporating a few of these trends before they started...trending. But, we have taken the time to add a few extra in our most recent brand refresh.
Business Branding Process
Customizing Images for Social Media
If you're someone who really enjoys posting to social media, or if you just want to maintain complete control over your social platforms and just want to up your game, I've got good news— it's still surprisingly easy, and you can do it right from your mobile device!
All Those Logos - Logo File Types and Their Uses
"Congratulations on your beautiful new brand design! Here is a Google Drive link to 724 different logo variations for you!" <insert panic face emoji here>
The Golden Ratio
In our modern world, you can find the influence of the Golden Ratio almost everywhere you look. Websites you visit, the apps on your phone, photography, the architecture of buildings, the logos of your favorite brands, and even in the music you listen to and the movies you watch on Netflix.
From Abstract to Tangible
Brand development is high on our list of favorite undertakings. There is just nothing quite like taking a whole lot of abstract ideas and mushing them together to create a tangible end product that tells an entire story all by itself. Indian Creek Outfitters asked for a brand that reflects their upscale outfitting services and experience focused mentality. Their number one request was that it display a professional look and feel while clearly portraying what they do.
A brand that fits just right
A company’s brand is arguably one of the most important parts of the business. I mean, it’s literally your face. It’s what people see first. It’s how people remember you. It’s how people know you. (Shave off your beard, and no one will recognize you.) So when we have the opportunity to do brand development for a client, whether it’s a new brand or a refresh of an existing brand, it’s important that we get it just right.
Execution — The killing of a Crazy Llama
One continual challenge that an agency faces is being able to execute the vision of a client who already has a good idea of what they want, exactly the way they imagine it, and then take it to the next level.
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