Graphic Design

Here is some information you’ll want to gather up and share with your designer when you start the branding process.

Brand guides provide an in-depth description of the appearance of your brand, from the way it looks to the way it sounds. The more information it provides, the better understanding of your brand one can acquire from it. Let’s take a closer look at the pages of one of Storm Cloud’s most recently created brand guides and talk page-by-page, about the information that each section provides and why it’s useful.

There is no good or accurate way to measure how many potential clients choose NOT to give your company a chance based solely on aesthetics, so there is no way to tell just how much revenue your bad logo is costing you. But we guarantee that it is, and that number could stretch well into the thousands.

NOW is the perfect time to update your tradeshow booth design. What better way to make your reentry than with a booth that knocks the attendees’ socks off?

Every project I have worked on has provided me with an outlet for telling stories through a combination of audio, video, and graphics. But that is only one portion of the amazing collection of things I get to do every day at Storm Cloud.

I'm Jessi— Creative Director at Storm Cloud Marketing, aka the Pink Ranger. As such, I oversee all things creative, from brand design to photography and video production.

Several new design trends are making their way into 2021. These include muted color palettes, geometric shapes, flat icons, and serif fonts. We like to think we are cutting edge, in terms of design, and have been incorporating a few of these trends before they started...trending. But, we have taken the time to add a few extra in our most recent brand refresh.