Storm Team Spotlight: Creative Director, Jessi Whitehead
I'm Jessi— Creative Director at Storm Cloud Marketing, aka the Pink Ranger. As such, I oversee all things creative, from brand design to photography and video production.
The Pre-Production Checklist You Need For Video
You can’t just jump into video production without a plan. Before you even look at a camera, you need to put in the work during pre-production to plan out every aspect of the shoot. This is where a pre-production checklist comes in.
Navigating the Road of Content Creation and Time
Creating content is important for every brand and business. Marketing is truly what makes or breaks a business. No, that was not a typo. Like slowly putting pressure on the brakes in your car, your business can come to a rolling stop when you stop telling the world about what your business has to offer. If it is out of sight, then it is most likely out of your customer’s mind as well.
Our most surprising clients? Other agencies.
Yup. You read that right. We do work for other agencies. When I first started with this agency in 2008, the agency world was a different beast. Competition was fierce. Collaboration was rare. The marketing world of 2019 has forced us all to either grow in-house capabilities or partner with third-party providers. If inviting a partner firm to the party means that you’re able to achieve more toward the client’s goals, do it.
Downstream Casino New Year's Eve BTS
The end of the year means a lot of things to a lot of people. Here in our studio, it means producing another insane New Year’s Eve promotional video for Downstream Casino Resort.
The final behind-the-scenes details: The Sound Effects
We’ve already shown you some behind-the-scenes details on the production and special effects of this commercial for Downstream Casino Resort, and now it’s time for the finishing touches. No amazing video is complete without the sounds that bring everything together. This is where the “sound captain”, Matthew Stanley, comes in. In this BTS video, he will take you on a tour of the sound effects that brought this project to life!
Wicked cool project: Behind-the-Scenes
By now you’ve probably seen (or at least heard about) that awesome new commercial that someone produced for Downstream Casino’s New Year’s Eve Party, and wondered how in the world they did it. Well, it’s your lucky day, because that someone was us and we’ve revealed some of the secrets behind this wicked cool project in this behind the scenes video!
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