Got Links? (Why You Need Backlinks)
The landscape of search engine optimization is constantly changing. Building high-quality backlinks has never been more important, if you want to compete and thrive online.
Style Guides, Part 2: How Do I Create One?
Your style guide provides a reference for developers to use when building the website. A useful tool to have in your pocket is easy-to-remember, meaningful class names. This not only makes it easier to read and understand but also helps increase efficiency.
Style Guides, Part 1: Why Are They Important?
Think of a style guide as being like a brand guide for a website. Your company has guidelines that describe its identity through the use of color choices, typographical rules, and logo treatments. Your website can also benefit from having a single source of truth that dictates what each element should look like and how they should be used to compose a web page.
Marketing Challenges You May Face In 2021
Finding, facing, and overcoming obstacles in marketing is pretty commonplace for those of us who consider ourselves gurus.
You Need Blog Content - Here's Why
How do you convince potential customers that you are a credible source of information? The answer is you need blog content.
The Golden Ratio
In our modern world, you can find the influence of the Golden Ratio almost everywhere you look. Websites you visit, the apps on your phone, photography, the architecture of buildings, the logos of your favorite brands, and even in the music you listen to and the movies you watch on Netflix.
From Abstract to Tangible
Brand development is high on our list of favorite undertakings. There is just nothing quite like taking a whole lot of abstract ideas and mushing them together to create a tangible end product that tells an entire story all by itself. Indian Creek Outfitters asked for a brand that reflects their upscale outfitting services and experience focused mentality. Their number one request was that it display a professional look and feel while clearly portraying what they do.
Google Analytics: The Basics
In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.
Website checkup: Setting up Google Analytics
Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.
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