Digital Marketing

In this follow-up to Digital Advertising 101, Dustin Storm explains how to "outsmart, not outspend" competitors in digital marketing. Learn why bottom-funnel search ads often lead to inefficient bidding wars, and discover Storm Cloud's innovative strategy of using middle-funnel tools (display ads, videos) to deliver bottom-funnel messaging. Dustin shares practical examples of targeting interested prospects across the web with tailored messaging, plus tips for data aggregation and campaign optimization. Perfect for businesses looking to maximize marketing efficiency without getting caught in expensive bidding competitions.

If you aren’t making an effort to know your customers on a personal level, your digital marketing efforts are likely to fall flat.

Who doesn’t love a good chuckle? A well-placed meme or gif can help lighten the mood and brighten even the dreariest of Mondays.

Growing your audience and your customer base requires developing informative content and digging deep to analyze what's working well and what isn't. All this information is trackable inside of Google Analytics - a free resource.

Social media is a powerful tool that is at the fingertips of billions of people all over the world. It is where people turn to share their memories, reconnect with old friends, and, more often than not, find services they need. Let's take a look at how you can start utilizing social media and grow your business.

Finding, facing, and overcoming obstacles in marketing is pretty commonplace for those of us who consider ourselves gurus.

This unique program was created to take your company from no marketing strategy, or no cohesive strategy to an active marketing strategy, ultimately tying everything together.