Digital Advertising

The end of Net Neutrality is a hot topic and, as a marketing agency, we feel a responsibility to be prepared for how it might impact our clients. In doing this, we can also prepare you, the small business owner or marketer, for what may be coming.

As we near the end of 2017, marketers and business owners will inevitably scramble to figure out what changes need to be made for 2018. Even if what you’re doing is working just fine, you need to keep an eye on the emerging trends and technologies, and you need to start auditing to see how they might plug into your current plan.

In the first of this series, we illustrated how to set up a Google Analytics account and link it to your website. Assuming you have set it up and left it for a number of days to start tracking the data, this is a guide to the initial metrics and how they impact your website.

Part of optimizing your website for search engines is learning how to use metrics to analyze your site. How do users find your site? If you haven’t asked yourself that, then you may be missing on some opportunities. There are a ton of sites that can show you who and how people are getting to your site, but Google’s Analytics are the ones you want to pay attention to, and bonus, it’s free.

We’ve noticed a recurring theme as we speak to local advertisers – they’re only seeing the tip of the iceberg.