Our agency was asked to rebrand our long time client, Mid America RV, an RV dealership and service center in Carthage, Missouri. The original branding from 2005 had become outdated and was in need of a refresh.
The client expressed wanting to bring modern elements into the brand design and was open to a variety of options. The only catch was to keep the same color palette and in some way pay homage to the original design.
Respect the old brand
This brand was completely redesigned by the Storm Cloud Marketing team in coordination with the client. Four of our on-staff graphic designers all created different logo designs for the client to review. After several rounds of feedback and revisions and feedback and revisions, we have narrowed down the primary logo and can begin to make final tweaks and decide on variations.
We incorporated fun elements, like the bear and the trees, into alternate versions so the client could see how versatile this brand could be. As the logo became more and more defined, one more small request was made to see a version with a camper element in place of the bear. With our client’s blessing, the last step was to create a full brand guide based on the approved logo designs and color palette.
Assessed the brand perception for customers and competitors
Developed a cohesive modern brand
Provided a complete multi-page brand guide
Implemented new brand across all marketing for client including website, print design, video and social
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