We want your business. Obviously. But when your company is stable enough to develop a Marketing Department, we also want to make sure you do it the right way.
About now you’re thinking, Yeah, right. We get that. But here’s how your business having a high-quality Marketing Department helps us:
#1 We want the industry to grow.
The better quality the marketing industry, the higher the demand for quality marketing.
#2 We love to work with experts.
Even companies with full Marketing Departments look for supplemental help, by month and by project. The better your staff understands quality Marketing, the better we can help.
#3 We really do want to see our friends succeed.
No really. Failure hurts, even if it isn’t our own.
So we are motivated to ensure your success, it benefits our business.
In this series, we’re going to talk to you about the right time in the development of your business to hire Marketing Staff, the costs of having a Marketing Department, the benefits of a talented Marketing Department, what to look for in Marketing Staff, and how to optimize your Marketing Department.
Our advice comes from personal experience and observation. We’ve sought accurate data, solid resources, and expert advice for our own growth, and now we’ve condensed it for you. Let’s go.
When You Should Hire Internal Marketing Staff…and when you shouldn’t
You know that one-man band you see depicted in movies? Don’t be that guy. Literally tooting his own horn and desperately trying to impress everyone by doing everything just for mere subsistence.
Be the child. She knows what she’s about, and she’s awesome at it.
One of the keys to being great at what you do is: Be great at what you do. Focus your efforts on building your business using your talents, and let someone else handle the other stuff. In general, when you are spending time on marketing when you could be optimizing your growth in other areas, you need to delegate to a professional.
But that doesn’t necessarily mean you are ready to hire staff. Finding that right moment to expand internal operations can be tricky. Joe Hadzima at MIT Sloan School of Management warns, “Delay in hiring and you will have trouble meeting your plan, hire too quickly and you may burn through cash before revenue catches up.” Hiring Marketing Professionals without an established Marketing Strategy can be a major pain in the assets.
Which leads us to the next segment of What You Need to Know About Hiring Marketing Staff: Costs.
But first, here’s a little questionnaire to help you determine if you’re ready for your own Marketing Department.
☐ Have you grown beyond your ability to maintain all your business’s needs?
☐ Are you making enough profit to maintain your growth plus the ability to afford the costs of an internal Marketing Department?
☐ Do you know why your business is doing well so you can optimize that growth and ensure its sustainability?
☐ Do you have the time, ability and energy to recruit, hire, train, manage, and compensate talent?
☐ Do you have an established. professional Marketing Strategy?
If you’ve answered ‘no’ to any of these questions, you’re probably better off trimming your operations first and/or contracting your Marketing needs.
Give us a call, we can help you figure that out.