The Golden Ratio
In our modern world, you can find the influence of the Golden Ratio almost everywhere you look. Websites you visit, the apps on your phone, photography, the architecture of buildings, the logos of your favorite brands, and even in the music you listen to and the movies you watch on Netflix.
Behind-the-scenes of the MSSU basketball "Pump Up" video production
Out of our seven-person crew here at Storm Cloud Marketing, five are graduates of Missouri Southern State University. Naturally, when MSSU Athletics reached out to see if we could help out with a video project, we were filled with Lion pride.
How to Build a Recognizable Brand
Everyone wants to find security in life. Many find security in their jobs, perhaps because they believe they have achieved financial security in their position within a company. That’s great and all for the employed, but what about us entrepreneurs? How can our business provide us with the feeling of security in a competitive business environment? Successful entrepreneurs have found such security by focusing on branding. Let’s discuss how you can achieve similar success by building a recognizable brand.
TV versus Radio versus Digital Marketing
Have you been thinking about how best to reach your customers? As a business owner, it is important to understand the best options to match your marketing needs. How you advertise affects your customer reach and marketing budget. We will introduce you to the differences and benefits of radio, television, and digital marketing to help you find the right fit.
Why video is important in your marketing
You’re trying to drive clients to your website. You have a well-designed web layout, an eye-pleasing logo at the top of the screen, but then: a wall of text, the font small and hard to read. Even if the words are well written and give a succinct, accurate description of your business, in today’s world, not everyone will read. Not everyone will want to read.
Jon Koucky's Time Machines Take Us Back to the 60s
Jon Koucky’s refurbished Volkswagen camper bus is a tubular time machine, a vibrant look backward into the halcyon days of the Haight-Ashbury 1960s, when free love and legal LSD dominated the cultural landscape and paved the way for bands like The Grateful Dead to stamp their names into the rock n’ roll lexicon.
Navigating the Road of Content Creation and Time
Creating content is important for every brand and business. Marketing is truly what makes or breaks a business. No, that was not a typo. Like slowly putting pressure on the brakes in your car, your business can come to a rolling stop when you stop telling the world about what your business has to offer. If it is out of sight, then it is most likely out of your customer’s mind as well.
Our most surprising clients? Other agencies.
Yup. You read that right. We do work for other agencies. When I first started with this agency in 2008, the agency world was a different beast. Competition was fierce. Collaboration was rare. The marketing world of 2019 has forced us all to either grow in-house capabilities or partner with third-party providers. If inviting a partner firm to the party means that you’re able to achieve more toward the client’s goals, do it.
From Abstract to Tangible
Brand development is high on our list of favorite undertakings. There is just nothing quite like taking a whole lot of abstract ideas and mushing them together to create a tangible end product that tells an entire story all by itself. Indian Creek Outfitters asked for a brand that reflects their upscale outfitting services and experience focused mentality. Their number one request was that it display a professional look and feel while clearly portraying what they do.
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